Print Holds An Important Place
Smarketing makes sure the sale is never forgotten. Some marketers want to champion the end of print, much to the annoyance of some sales teams. Sometimes this is the right call, but sometimes it’s not. Certain sales processes require printed pieces to be successful. The sales people that are part of our team help us recognize these cases.
How Do You Compare
When it comes time to make a decision, what is your buyer going to be doing? Holding a color swatch? Comparing proposal documents?
These are the questions that lead us to one of the most important parts of our print design process: where equity meets uniqueness. You often win more if you look like you fit in while also standing out.
What Is The Sell
In these instances, it is important to know what part of the sales process you are in. What are you selling? This is where our ability to connect with your sales team benefits most. Together we craft language that speaks to the customer the right way at the right time.
Get Started
If you need print collateral that makes the sale, we want to help. You can contact us directly or attend one of our Intro to Smarketing seminars to get to know us.